1/4/2023 0 Comments Gujarati books shipped to us![]() ![]() The 96-year-old calls his work “punya no vepar” (business of righteousness). “It was so successful that many other publishers also started doing it,” says Meghani, who has earned the sobriquet of “Granth na Gandhi” (Gandhi of Books) in Gujarat. The bookstore began an “advance customer scheme”, where an upcoming book was sold at nearly 50 per cent discount for early birds. To get Gujaratis to read was a challenge, says Meghani as were the high prices of books. Lokmilap published more than 200 books in Gujarati, many of them abridged and translated versions of Indian and foreign classics. The magazine led to the publishing house. He returned home, and launched Milap, a Gujarati magazine modelled on Reader’s Digest. It all began in the US, when Meghani went to do a journalism course at Columbia University between 19. ![]()
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